WearAble TeCHnology in Healthcare Society

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By Jonah Comstock When Under Armour bought MapMyFitness for $150 million in November 2013, Under Armour CEO Kevin Plank specifically told the Wall Street Journal it was not the start of an acquisition spree. This week, Under Armour changed that tune when it spent an additional $560 million to buy MyFitnessPal and Endomondo, giving the company a major foothold in […]

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